Butter London

By transforming catwalk trends to custom nail colour palettes, butter LONDON has developed a passionate following. butter LONDON is the cult phenomenon of the nail industry and is fast becoming famous for our high fashion, 3 Free (non-toxic) nail lacquers and revolutionary waterless nail services. butter LONDON products are formulated without the use of the harmful ingredients like Formaldehyde, Toluene, DBP or Parabens. butter LONDON was the first company to sell non-toxic nail lacquer in the United States.

Company History
butter LONDON was founded in 2005 by British entrepreneur, Sasha Muir, who saw a gap in the marketplace for luxurious yet affordable nail services and high quality products. To help her realize this vision, Sasha asked industry veteran Nonie Creme, London’s premier fashion manicurist, to partner with her as butter LONDON’s Founding Creative Director. With years of experience, Creme’s colour expertise was quickly put to use in the development of a unique, cutting edge and high fashion collection of lacquers and products. Muir now serves on the Board of Directors. Nonie continues with the company as Founding Creative Director and remains at the forefront of formulation and design with imaginative techniques, bold graphics, and audacious cheeky humor. Leslie Freytag now serves as President and CEO.